Shoppers exit Nordstrom at the King of Prussia Mall on December 11, 2022 in King of Prussia, Pennsylvania.
Mark Makela | Getty Images
Nordstrom on Tuesday said sales slid by nearly 7% year over year, echoing other retailers’ comments about weaker demand and budget-pressured consumers.
Yet the department store operator reiterated its full-year sales outlook, saying it expects revenue to decline by between 4% and 6% versus a year ago, including retail sales and credit card revenues.
It narrowed its adjusted earnings per share forecast, saying it anticipates $1.90 to $2.10, excluding the impact of winding down its stores and online business in Canada and any potential share buybacks.
Here’s how the retailer did in the fiscal third quarter compared with what analysts were anticipating, based on a survey of analysts by LSEG, formerly known as Refinitiv:
- Earnings per share: 25 cents, adjusted vs. 13 cents expected
- Revenue: $3.32 billion vs. $3.40 billion expected
In the three-month period that ended Oct. 28, Nordstrom’s net income rose to $67 million, or 41 cents per share, compared to a loss of $20 million, or 13 cents, in the year-ago quarter. The company had an impairment charge related to supply chain technology and related assets in the year-ago quarter.
Nordstrom is looking for growth after three straight years of sales that have been at or below pre-pandemic levels. The higher-end department store missed out on the dramatic sales gains that other retailers experienced during the Covid pandemic when consumers had extra cash and fewer ways to spend it during the pandemic.
As part of that push, the retailer has opened more of its off-price stores, Nordstrom Rack, and revamped merchandise in those stores to emphasize best-selling brands.
Yet Nordstrom’s efforts have been tougher in an environment where shoppers aren’t buying as many discretionary goods, such as clothing, and in some cases, prioritizing experiences, such as concert tickets.
Other retailers have also reported softer sales and signaled caution about the holiday season. On Tuesday, weak retail earnings dragged down the stock market. Best Buy and Lowe’s cut their fiscal fourth-quarter sales forecasts, and American Eagle Outfitters and Abercrombie & Fitch also disappointed investors with their holiday outlooks.
Nordstrom’s quarterly results reflected that, too. The company’s total revenue declined to $3.32 billion from $3.55 billion in the year-ago period. At Nordstrom’s namesake banner, net sales dropped 9.4% and at its off-price banner, Nordstrom Rack, net sales decreased 1.8%.
CEO Erik Nordstrom said on an earnings call that customer traffic has been soft, even as the company’s average order size goes up. He said the company has tried to drum up more store and website visits by offering extra rewards on beauty purchases and expanding free two-day delivery to more markets.
Digital sales decreased by 11.3% compared with the year-ago period, as the company was hurt by eliminating store fulfillment for Nordstrom Rack digital orders but helped by one week of the company’s Anniversary Sale moving into the fiscal third quarter.
During the quarter, online sales drove roughly a third of Nordstrom’s total sales.
Yet on the earnings call with investors, Nordstrom stressed progress it’s made and some improving trends that it has seen.
Most of the retailers’ categories were stronger in the third quarter than the second quarter in terms of year-over-year trends, according to Chief Brand Officer Pete Nordstrom. He said beauty continues to be Nordstrom’s “top trip driver,” but accessories and activewear-related merchandise were also strong as shoppers sprang for new footwear from brands like New Balance and Hoka.
The company had lower markdowns in the three-month period than a year ago and its inventory was down nearly 9% compared with the same period in 2022.
Nordstrom Rack, while still reporting a decline in sales, showed improvement in the quarter. The company opened 11 new Rack stores during the third quarter and one early in the fourth quarter, bringing the full year total to 19 new stores, CEO Erik Nordstrom said.
Nordstrom is chipping away at its goals of driving higher sales, improving profitability and managing inflated costs, Chief Financial Officer Cathy Smith said on the call. But she also referred to a complex economic backdrop.
“We continue to see a cautious consumer and it remains to be seen how changes in inflation, higher interest rates, and the resumption of student loan repayments will affect discretionary consumer spending during the holiday season,” she said.
As of Tuesday’s close, shares of Nordstrom have fallen 8% so far this year. That underperformed the S&P 500, which has posted gains of about 18% during the period.
